My Mission
Once upon a time, children asked “why” a hundred times a day.
They built imaginary castles from pillows and kingdoms from dirt.
They danced with questions.
They learned by doing, by failing, by trying again.
They were scientists of play, poets of curiosity, and engineers of dreams.
Then, school happened.
They were told to sit still.
To memorize facts they’d never use.
To chase grades, not wonder.
To trade imagination for instructions.
And little by little, we trained people out of being human.
Today, we prepare young minds for jobs that don’t matter,
in systems that don’t work,
for goals that aren’t their own.
We stamp over creativity so often,
most people forget what intrinsic motivation even feels like.
Everyone’s chasing someone else’s dream,
usually sold to them by the rich and famous.
We’re here to change that.
We’re building a school.
But not just a school.
A space where people learn the way they were born to—
through trial and error, through joy, through craft.
A place where we make elegant things:
Useful. Beautiful. Grounded in purpose.
Built with love, not pressure.
Created from infinite resources—land, water, energy, space.
Not industries of illusion. Not finance. Not ads. Not noise.
Here, we don’t chase wealth. We design elegance.
Because elegance lasts. Elegance spreads.
Elegance inspires others to care.
We’ll build not for scale, but for pride.
Small, replicable models rooted in local communities.
Run by creators who are grounded, curious, and free.
They’ll build products. Those products will tell stories.
Those stories will ripple out, quietly shifting culture.
Eventually, others will want to learn how we did it.
And we’ll teach them—not through lectures, but through living proof.
One day, we’ll build primary schools too—
Where children learn by doing, not cramming.
By growing, not performing.
So they enter this school already alive with purpose.
This isn’t just about education.
It’s about society.
It’s about reclaiming the right to build something meaningful.
And to feel proud doing it.
Not for fame. Not for fortune.
But for the joy of making something elegant.
There Are Three Major Problems in Our Education System
That I’ve come to realize through experience:
1. Humans don’t learn by reading.
They learn by doing.
I can read everything about the ocean in a book, watch films about it, and even memorize facts. But standing in front of the ocean—hearing it, smelling it, feeling it—that experience teaches me something no book ever could.
2. The ultimate aim of society is wealth.
That’s why we’ve normalized an education system that demands enormous sums of money to access, only for people to spend the rest of their lives trying to repay that cost, or accumulate more to afford it for their children.
This crushes intrinsic motivation.
Which is inhuman—because ideally, money should enable a life of doing what the heart truly wants.
3. We’re not preparing kids for the real world.
Most of what we teach is outdated.
Industries are evolving rapidly, and the majority of students are unfit for the work that actually matters.
Some schools try to build strong fundamentals and confidence, but they are rare.
This isn’t just a problem with education.
It’s a problem with society.
Our system is producing generations of people who are:
Not adaptable. Not free. Not grounded. Not gritty.
They’re glued to their phones, scrolling through hacks on how to get rich or famous.
Creating alter-egos that drift further from reality.
Living in a state of perpetual confusion.
Because the knowledge they’ve received doesn’t help them create anything real.
They don’t know why.
They can’t trust who.
Even the rare ones who want to break the mold face resistance so strong it breaks their bodies or spirits.
There’s no help—unless you’re already rich, and can afford to buy the truth.
The truth has become expensive.
That’s what happens when wealth becomes the only goal.
I want to change that by offering society a new ideal to strive for:
Elegance.
What is Elegance?
A lightning bolt follows the path of least resistance—and it’s breathtaking.
A martial artist subdues with effortlessness—and it’s beautiful to witness.
A poet uses one perfect metaphor to reveal a deep truth, and it lingers for days.
What’s common in all of these?
They create maximum impact with minimal effort.
That is my definition of Elegance.
An elegant person doesn’t just look beautiful—they live beautifully.
An elegant product doesn’t just look inspiring—it inspires its user.
An elegant society doesn’t just look surprising—it functions in surprising ways.
And it can only emerge from spontaneity.
I dream of a society that chases Elegance as its final goal.
Where people are proud to build surprising things.
Where imagination is currency.
Where intrinsic motivation is a birthright.
It’s a big dream. Maybe even an impossible one.
Which makes it the perfect dream to build a society around.
Because Elegance can only be achieved by chasing the impossible.
How to Do It?
We start with a school.
A School of Entrepreneurship.
We flip the script:
We don’t prepare people for industries.
We prepare industries for people.
This school won’t be about studying.
It will be about working. Making. Designing.
People of all ages are welcome.
No prior knowledge required.
Only one condition:
They must want to create.
Because everyone here is a Designer.
We’ll help them find their passions, align them with the right industries, and then give them full autonomy to design elegant products.
Example:
Someone wants to be a Farm Product Designer.
We’ll guide them to create elegant systems for growing food—
Low on effort and cost.
High in health, beauty, and joy.
The farm becomes a tourist destination.
The produce, a local treasure.
Once the proof of concept is working, we’ll make it replicable—
A flexible blueprint that anyone can adapt and make their own.
Which Industries?
Only those based on infinite resources.
Not finance. Not advertising. Not zero-sum games.
But:
- Farming
- Water production
- Clean energy
- Space exploration
- Logistics
- Core technologies that support these systems
What Values Will the School Impart?
- Spiritual Values (default for all):
Respect, Love, Purpose
- Individual Values (earned through meaningful effort):
Money, Fun, Autonomy, Competence
- Social Values (grown through the system):
Mentorship, Fame, Culture, Shared Knowledge
These will be gamified to help people grow outside work and bring that creativity into work.
What Do We Expect?
We’ll offer the world a template—a new kind of education system.
Those who experience it will be transformed:
They will be courageous, grounded, and creative.
Not afraid to look inward. Not afraid to build.
They will thrive in real-world chaos—
Resilient. Gritty. Pragmatic. Free.
And the products they build will become icons of quality.
They will inspire people inside and outside the system.
And slowly, society will begin to shift.
Not toward more consumption.
But toward more Elegance.
Why Do I Want to Do This?
Because the world is starved of vision.
Our leaders don’t offer dreams worth following.
So we must build new ones ourselves.
Today’s collapsing systems leave us with two futures:
- We regress to a world of limited resources, violence, and survival.
- We build a new model—of collaboration, contentment, and creativity.
Where the basic things are simple.
And the infinite things—imagination, art, science, human connection—are celebrated.
I choose the second.
And I believe others will, too.
Why Design? Why Games?
Because design is structure.
And games are structured with joy.
I don’t want to use design within entrepreneurship.
I want to push entrepreneurship and education through design.
With design, we can build a scaffolding of values:
Strong enough to withstand pressure.
Wide enough to let people be themselves.